Our Blog | Greenhopping

30, Mar 2017

New Healthy Eating App Promises To Help New Yorkers Eat Right

A new app is promising to help New Yorkers make better decisions regarding their food. Green Hopping is a map-based app which gives information about nearby healthy food.

While its predominant use is to find juice bars, it also tells users about local restaurants and stores. Each listing tells users of various offerings, including organic, vegan, raw and gluten-free options. For juice bars, users can easily identify if the juice and smoothies are bottled or freshly made.

And the app isn’t just for health nuts, according the Catherine Cuello, the apps creator. “The app’s purpose is to raise awareness – health is accessible and essential,” she told Wall Street Insanity. “Green Hopping’s mission is to let people know that it’s possible to have a clean diet, not filled with artificial flavorings, pesticides or preservatives.”

About the App

Green Hopping looks clean and inviting, and it provides users with more than a simple map. With the help of Google Maps, the app can give directions between a user’s location and any store or restaurant in the Green Hopping database.

It includes basic information about each eatery, such as website, phone number and whether it’s currently open. It also has a picture and a short blurb describing the place.

Green Hopping

Green Hopping

The app has a social media aspect to it, as well. Users are invited to share their locations and photos of their food and drink.

And there’s a blog section, which gives user a daily tip. This can be general diet information, basic cooking tips or even information about specific foods. For example: “Antioxidants help to stop or slow down oxidative damage. Get yours from berries, leafy greens and even raw dark chocolate. Yum.”

Green Hopping

Green Hopping

The app’s purpose is, in part, to educate people about their food. “It is extremely important to know what we’re eating,” Cuello said. “We have a right to chose what we put in our bodies.”

The app has surprisingly little man-power behind it. Cuello has just two people helping her: Yamil Alburquerque of the Dominican Republic does the coding, while Harry Garcia of New York helps with the apps design.

Behind the Scenes

Green Hopping is an extension of Cuello’s own lifestyle. She maintains a completely organic and raw vegan diet.

Cuello, who has lived in four different countries, wasn’t always so strict with what she ate. Her own dietary changes came just last year after a devastating medical issue made her realize just how important fuel sources are for a healthy body.

Cuello underwent an emergency eight-hour surgery in the summer of 2012 to remove malignant and potentially dangerous ovarian cysts. The surgery left her with just one ovary and a seven-inch incision. The experience marked a turning point in her life that made her a more thoughtful and conscious person, she said. “Not only about what I ate, but also about what I thought and said.”

She changed her life “literally overnight,” which is how she explains a successful and speedy recovery. Following the advice of her role model, health and wellness guru Kriss Carr, Cuello learned how to utilize a “raw vegan diet to… cure and strengthen the immune system.” Today, her diet includes natural ingredients like quinoa, raw oatmeal and flax seeds, in addition to plenty of fresh fruits and vegetables. What it doesn’t include is anything processed or packaged.

Her personal changes, combined with the current trend of healthier lifestyles, inspired her to help others live similarly healthy lives. That’s where Green Hopping comes in. “The application is designed for health conscious eaters to maintain an organic and healthy diet in the city, and looks to inspire non-healthy eaters to reevaluate their food choices.”

Future Improvements

Cuello hopes to improve her app by adding more features and eateries.

The database currently includes more than 300 places throughout Manhattan, Brooklyn, Queens and the Bronx. Cuello hopes to grow this number in part by having users submit additional places.

She also wants to expand from New York City. A Miami version will be available by the end of 2013, followed in 2014 by Chicago, Los Angeles and Dallas.

And she’s already started creating those databases. Miami is second on the list because Cuello lived there for a year and already knows what the city has to offer food-wise. As for the rest, she plans to visit each city individually and try the food out for herself; she already has a list of can’t-miss places. Some of the preliminary research for each city will be completed via contests and surveys of the local eateries.

Green Hopping will be available for $0.99 in the iPhone App Store starting Friday. The app will be free for the first 250 downloaders.

Recent Blogs⁄›


22, Dec 2017

Equestrian Millennials — Pablo Jimenez Godoy and Arturo Ferrando Collaborate on a New App Called Staller

There’s something special about family working together, whether it’s in business or in the barn. Pablo Jimenez Godoy and Arturo Ferrando and their families are doing both, joining forces in a new business venture called Staller. The new downloadable application promises to revolutionize the way owners and trainers find and rent stalls for their horses, and it’s run almost entirely by the Ferrando and Godoy families.

Like Airbnb, Staller allows users to browse through photos and compare the offerings at each of the facilities. Users can search by price point, number of stalls, availability and location and can book online with a credit card. As part of the rental, Staller also provides insurance for both the tenant and proprietor, and the new sharing economy is translated in English, Spanish, French and Italian.

Pablo Jimenez Godoy, left, and Arturo Ferrando created the app Staller, which enables the equestrians rent stalls, just as Airbnb helps people rent vacation destinations.
By Britney Anderson

Longtime Connections

“Our families actually met many, many years ago in Venezuela,” said Arturo. “I was just a little boy and Pablo was almost a baby. They became friends, and that’s how Pablo and I met originally.” Both the families were involved in horses and their friendship and future in business seemed predestined.

“My family has been riding horses for basically all my life,” Pablo said. “There hasn’t been a moment when we haven’t had horses. So since I was little, I rode.”

“I started riding when I was 6 years old,” said Arturo. “I used to play tennis before, and on my way home I always spotted the horses in the club. After a few months, my mother decided to take me there to ride my first horse and see if I liked it. Since then, it has become a passion for me, and my whole life I have been surrounded by them.” He began competing in jumpers at 9 years old. “After I started, my entire family started to ride as well — my mother and my sister.”

Pablo and the Godoy family moved to France when Pablo was 8 years old. But when Arturo was 21 and needed a place to go where he could continue his riding career and educational pursuits outside of Venezuela, moving to France became his best option.

“When I was in France, I stayed with the Godoy family for about six months while I was getting set in the country,” said Arturo. “The last time I had seen Pablo, I think he was 4 years old, so France was where we really formed a strong relationship.” Though both Pablo and Arturo studied in France, their paths diverged for several years.



Pablo Jimenez Godoy

Pablo’s Entrepreneurial Spirit

Starting his own company was something that Pablo always knew he wanted to do. He founded his first startup company, a biometric payment solution provider, while earning his bachelor’s and master’s degrees in business and finance at Ecole Superieure du Commerce Exterieurin Paris. “My father is an entrepreneur,” he said. “He has his own business, which he built. My mother also has her own business. I was going to New York a lot, first as a broker dealer in Wall Street, then I did investment banking and that’s where I got the opportunity to start the biometric payments technology project.”

And that proved to be the beginning of Pablo’s successful career. “I was feeling that I couldn’t go into a big structure where I would not be valued for the work I was doing,” he said. Pablo found that he enjoyed working in technology, and in 2014, he launched WeKanCode (wekancode.com), which provides a group of high-quality engineers who create apps and other software for startups at an affordable price.



Arturo’s Love For Technology

After he moved to France, Arturo continued to ride while he pursued his bachelor’s degree in business administration studies at the Paris School of Business. He moved back to Venezuela after graduating, where he put his riding on hold to launch his career. “We have a family business there in Venezuela, where we design and develop boats. It started getting me interested in the whole design process,” Arturo said.

“I kind of like to take products and create new things around them, because of that experience working with my family’s boat company. And I was always passionate about technology, ever since I was little. I fell in love with apps when I bought my first iPhone: It was something that I enjoyed very much, just downloading apps and reviewing them mentally. I was very, very interested in how everything in technology works.”

Pablo and Arturo hadn’t seen each other for years when they met again in New York by coincidence in 2015. “We went to a bar to catch up, and he told me that he was working on a new startup,” remembered Arturo. “We started brainstorming about ideas. This gave us the opportunity to talk a little bit more about the things we wanted to do with technology, and how we could develop great options and applications that could help people in their daily lives.”

Arturo Ferrando



Developing Staller

During last year’s show season in Wellington, Pablo and Arturo began talking about other projects. A chance conversation with a realtor made them realize that stalls and barns are still rented out in a very old-fashioned, oftentimes inconvenient and frustrating way. Even Pablo’s aunt, who owns a barn in Wellington and is a partner in Staller, had to lease stalls to a broker, who in turn would lease them to clients. “We knew riders who wanted to come to the Winter Equestrian Festival but they didn’t want to commit to renting a stall for the entire season,” explained Pablo. “Thousands of horses from around the world come to Wellington for the 12 weeks of competitions and they need stalls. We have dressage, show jumping, polo and racing in South Florida, and Staller will give the renter options.”

“We couldn’t find a single company that had any way to make the process of finding and renting stalls easier,” said Arturo. “We saw old-fashioned webpages. You couldn’t pay online, you weren’t able to really look at the barn, and you didn’t have a lot of visibility in general. So we started thinking about how we could improve this business with technology.”

Pablo and Arturo were very familiar with the sharing economy and the success of Airbnb, which makes it easy for people to rent apartments worldwide. “We started thinking about doing the same thing, only for the horses,” Arturo said. “And that’s how Staller was born.”


As part of the rental, Staller provides insurance for both the tenant and proprietor, and the new sharing economy is translated in English, Spanish, French and Italian.

A Family Affair

The engineering power of WeKanCode at their fingertips coupled with their experience with horses were all Pablo and Arturo needed to make Staller a reality. That’s where their families, who were part of the equestrian community in Wellington, came in. Arturo’s mother is a veteran in the jumper ring and his sister Patricia is a dressage rider.

“They are helping us overall with Staller,” said Arturo, “which is something very interesting because we get along very well. Being able to work in the same business, and around the same shared passion, is something incredible that we enjoy together. We have many, many years of combined experience with horses. For example, I know a lot of things about the jumpers, and Patricia knows a lot about the dressage, so as a team we have better combined experience and we’re making things work in a very good way.”


For more information, visit Stallerapp.com

Filed Under: General Tagged With: ,


26, Nov 2017

The sharing economy brings tycoon lifestyles within reach of some


LAMENTING the rise of inequality is one of the few growth industries in an age of stagnation. One authority on the American wealthy, Robert Frank of CNBC, a TV channel, worries that the rich are “floating off” into their own country. Chrystia Freeland, a journalist-turned-politician, frets about the rise of the “new global super-rich” and the fall of everyone else. Charles Murray, America’s gloomiest social scientist, warns that society is “coming apart” as the rich retreat into their gated communities.

At the top of the income scale, however, a small counter-trend is observable. Never before have so many people been able to get access to the accoutrements of tycoonery—private planes, luxury yachts, fancy cars and interior-designed, exclusive homes. There is only so much comfort to be had from the fact that it is easier for the merely rich to lay claim to the lifestyle of the super-rich. But as a result of a combination of new technologies and businesses, that is nonetheless what is happening.

Tycoon living begins with a private jet. Whereas yachts are dispensable (not everyone wants to float around for weeks with the same dinner companions) private jets are necessities for the aspiring billionaire. They save valuable time. Even first-class passengers have to wait an hour or so for their flights. Private-jet owners can turn up when they want and climb on board. The planes can double as flying offices, and you don’t have to worry about other passengers eavesdropping on your deals or objecting to your spreading papers. The flight is smoother (private jets typically fly at 45,000 feet), the seats are more throne-like, and you can bring your pets.

No longer do you need a net worth in the hundreds of millions of dollars to have one. With 700 jets, NetJets is now the fifth-largest airline by number of planes, after Southwest Airlines, and it has access to thousands of private airports. Its main innovation was to apply the principle of fractional ownership, or time-sharing, to the ultimate executive tool. Customers buy a share in a jet which entitles them to, say, 200 hours of travel a year.

NetJets is skilled at providing its rich clients with an entrée into the cultural world of the super-rich, with hard-to-get tickets to events such as Art Basel, a series of art fairs, and to private dinners with celebrities. The company is also finding ways to bring down the cost: one of its latest ideas is the private-jet equivalent of London Underground’s electronic ticket, the Oyster card. Rather than buying a share in a jet you can buy a pre-paid card that entitles you to a certain number of flying hours a year, with 25 hours’ worth of flights adding up to about €155,000 ($163,435).

The sharing economy was hardly inspired by the needs of the rich. But in some ways it suits them perfectly. The whole idea depends on people having spare assets that they are willing to rent out to total strangers. Who has more idle assets than the super-rich? And who loves extra income more than people who have spent their lives accumulating money? On the other side of the market, bustling plutocrats are an ever-present source of demand for temporary accommodation and bursts of luxury. The system can even have a strange public-relations benefit. A wealthy boss who makes use of NetJets won’t need to explain to his shareholders why he bought a jet, even as he treats the one he flies on as though it were his own.

Uber, a ride-hailing firm, and Airbnb, an accommodation-sharing service, are prominent in the luxury market as well as the mass market. Uber offers yacht trips in Dubai (UberYacht) and helicopter commutes in São Paulo (UberCopter). Airbnb does a booming trade in luxury apartments in London, Hong Kong and the Caribbean. There are providers in almost every cranny of the luxury landscape. GetMyBoat, a San Francisco-based company, gives customers access to motorboats, luxury houseboats, yachts and jet skis in 7,100 places around the world. Stratajet sells tickets on empty legs on private jets for the price of a business-class ticket or even less. Staller, which describes itself as the “Airbnb for horses”, helps horse-owners rent stalls near equestrian competitions. A home-sharing club called ThirdHome.com allows people with just a couple of homes to live as if they have a dozen.

The same constraints that affect the wider sharing economy—NIMBY pressure groups who put their interests above the common good and regulators who fail to adapt to new technology—find echoes in the luxury market. With its helicopter service from Manhattan to the Hamptons, Blade has immeasurably improved the life of those New Yorkers who weekend on Long Island. That hasn’t prevented curmudgeons in Battery Park and Brooklyn Heights from complaining about the occasional whump-whump-whump over their heads.

From merely rich to Uber-rich

Methods of managing wealth as well as consuming it are trickling down. Until recently only people called Rockefeller and Morgan could afford so-called “family offices” that manage their investments, taxes and charitable giving (and get entry into the best hedge funds). Now people with as little as $5m to invest can afford to do so thanks to a boom in so-called “multi-family” offices. Banks such as Citigroup have set up multi-family divisions. Even blue-blooded wealth advisers such as Rockefeller & Co, in Manhattan, are offering family-office services to the “merely” crowd.

That things are getting better for more rich people does not contradict Mr Frank’s broader worry, but among the Art Basel class it is a notable shift. Once upon a time you had to be born rich to join the global elite. Then you had to make a hundred million dollars, and then the threshold rose to a billion. Now goods and services that used to be confined to a handful of tycoons are available to the millionaire or pretend-millionaire next door, thanks to the magic of the sharing economy. The super-rich may be floating off into their own country. But more people can join them, even if temporarily, than ever before.